Our marketing, design and PR pros are highly experienced.
INTEGRATED MARKETING - A MUST
Our philosophy on marketing is that the most effective plan is built around four principles: clarity, strategy, creativity and implementation.
The reality for clients is they often cannot see the forest for the trees, so the first step for both of us is the process of clearly understanding your brand. Who are you, who are your competitors, who is your target audience and what is your unique selling proposition in the current market climate?
Only then can we bring in our strategy, messaging and design pros to devise a creative, integrated marketing plan with a list of action items and a timeline for execution that will best spend your time, energy and money.
- Design - Websites, print collateral, signage
- Public relations
- Corporate videos
PR, SEO AND SOCIAL MEDIA GO HAND IN HAND
In these digital marketing days, public relations goes way beyond sending out a press release.
In addition to garnering media exposure, which can validate your product or service in way that other marketing initiatives cannot, businesses, organizations and bands must spread their gospel through social media outlets. Repurposing your content and strategic messaging for Facebook, Twitter, LinkedIn, in a blog and on your website is not only part of a smart PR strategy, it helps with SEO.
As for traditional public relations, our philsophy is that you only get out of it what you put into it. That is why we are not a fan of the one-off press release. The expectation is that sending a press release is going to result in coverage. The reality is that it seldom does. Why? Because it takes time to develop a targeted media list of journalists, who will be receptive to your message. It takes time to research how to best pitch each writer, blogger and TV news producer. It takes time to research and craft a newsworthy pitch. It takes times to plan a campaign for an event whether it is a new product, new donor compaign or new album, that aligns a press push with other initiatives in order to maximize your coverage.
Diligence, as it a comprehensive PR strategy, is rewarded.
- Press campaigns
- Social media strategy
- Content repurposing