MARKETING - CLARITY, STRATEGY, CREATIVITY, EXECUTION

As the saying goes, doing the same thing over and over again and expecting different results is the definition of insanity.

Our approach to marketing is based on four principles—clarity, strategy, creativity and execution. This philosophy leads to new ideas about the best way to reach your customer, donor or fan in an ever-evolving marketplace and digital world.

Clarity is the key first step. We delve deep into your business, so we can know your business like you do. We ask a lot of questions, so we can come up with fresh ideas that will lead to the most effective strategy to connect your brand with your target audience. We interview all of the stakeholders, so we can authentically articulate who you are and what makes you stand out from your competition.

Once we have reached our Zen moment of clarity, our strategy, branding, copywriting and design pros have the insights they need to devise an innovative marketing plan for your company, organization or band with a list of action items that will generate results and best spend your money. 

MARKETING SERVICES

  • Strategy
  • Branding/Identity/Logo
  • Design - Websites/Print Collateral/Signage
  • Advertising - Print/Digital/Social
  • Email marketing - Design/Content/List Management/Measurement and Analysis
  • Copywriting - Web Content/Ad Copy/Print Collateral
  • Videos
  • Events

When we look at our marketing efforts, the main evaluation factor we go by are the results, and Carrie Williamson Marketing has helped us achieve our goals. Last year was a banner year for us with growth in all areas. In 2015, we experienced a greater than 60% increase in business over calendar year 2013! Carrie has worked with us to restructure our marketing efforts and rechannel our dollars to work more effectively.
— Mark Bielski, Director, Stephen Ambrose Historical Tours
Carrie took the time to understand what our firm does and how we operate. She was then able to help us greatly in both marketing and public relations, combining traditional approaches with more modern ones.
— Robert M. Steeg, Managing Partner, Steeg Law Firm
I found Carrie to be creative, efficient and impressive in her ability to help us identify our strengths and weaknesses, recognize opportunities and refocus our communication resources in ways that are still paying dividends.
— Andy Van Duym, Director, National Geographic Live!