Websites - Four Pillars to Perfection
Our philosophy on websites is that every website should be built from the ground up based on four pillars:
Messaging is the key first step.
- Who are you (the identity of your company, organization or band)?
- What sets you apart from your competition (your selling points)?
- Who do you want to reach (your target audience)?
- What are your goals (money, mission, aspirations)?
- What do you want people to do on your website? Buy tickets? Book a tour? Sign up for a class? Pick up the phone and call you?
You must be able to clearly answer these questions for us (and we admit, it's kind of hard work). Only then can we create the core content that will inform the design, development and SEO of you website. It is the most effective way to create a digital marketing tool that will drive traffic to your impressive new website and convert users to customers and clients.
Once we have nailed your core content, the fun begins.
Ideas start percolating as we move into the concept phase. Excitement builds as we finalize the design.
Our developers bring your website to life. Our SEO experts work their magic.
Needless to say, all of our websites are user-friendly and responsive, meaning that they work seamlessly whether your client or customer is looking at them on their computer, laptop, tablet or mobile phone.
STEPHEN AMBROSE HISTORICAL TOURS
Founded by the late Stephen E. Ambrose, Stephen Ambrose Historical Tours was developed from his research and work. He combined his input, passion and knowledge to create historical and World War II tour itineraries that celebrate the American spirit. Today, Stephen Ambrose Historical Tours continues to preserve his legacy and expand the carefully conceived and executed heritage itineraries inspired by his life’s work.
Our Challenge: Create a user-friendly website that not only inspired people to want to book a tour, but made it easy to do so online. It was also crucial that the site be optimized for SEO so that Stephen Ambrose Historical Tours would rank on the first page in Google search results in several areas.
THE PEOPLE COMPANY, INTERNATIONAL
Founded in 1957, PCI has been the leading assessment company for over half a century. They provide the most thorough and efficient assessments of professionals, managers and executives in the industry to U.S. and international companies across all industries. They have a proven track record of results to support that their assessments improve a company’s ability to hire and retain top talent, develop leaders and plan for succession.
Our Challenge: Tranform the identity of a 50-year old company and its ancient website to show that they are still a player in today's assessment industry and clearly answer the question, Why PCI? Our work included rebranding the company from just PCI to The People Company, International, a name that reflects that their people are highly experienced, highly degreed experts at predicting human behavior and the success of their client's people.
The Geraniums are a nonconforming New Orleans band known for rare and riveting shows, where they perform original songs that are the cousins of Dylan, Cohen, Euripides and Jolson. Their sound begins with the connection of Brendan Gallagher’s lyrics to the music of Jeff Treffinger. Gallagher writes of forlorn landscapes, people on the outs; the troubled border between love and hate. His poems bob and weave their way through Treffinger’s chords and rhythmic terrains. Together for nearly twenty years, Gallagher and Treffinger have honed their trades with Rene Coman (bass), Daemon Shea (drums) and Tom Marron (violin and harmonica). The Geraniums are the kind of music you should like.
Our Challenge: Build a website that reflected the extraordinary creativity of this New Orleans band, while presenting the information in a way that the user -- fans, managers, bookers, media and music industry professionals -- could quickly find what they were looking for.
After 26 years of providing superior IT services, outstanding customer service and thoughtful custom solutions, Network Navigators has earned a reputation as the most experienced New Orleans IT consulting company for small to medium sized businesses in Greater New Orleans and the Gulf South.
Our Challenge: Design a site that included all of Network Navigators current IT services, clearly articulate their customer loyalty and create an identity for the company.
THE ORIGINAL BAND OF BROTHERS TOUR
The Original Band of Brothers Tour is the original tour created by Stephen E. Ambrose, who immortalized the men of Easy Company in his best-selling book, “Band of Brothers: E Company, 506th Regiment, 101st Airborne from Normandy to Hitler’s Eagle’s Nest,” and was the co-executive producer and writer of the epic Steven Spielberg/Tom Hanks HBO miniseries, “Band of Brothers.” This Band of Brothers tour is an experience unparalleled in its accuracy and insight.
Our Challenge: Create a website that established the company as the best tour company in the Band of Brothers tour market. It was also crucial that the website be optimized for SEO so that The ORIGINAL Band of Brothers Tour rank on the first page of Google search results.