The Value of Video

Follow in the path of Easy Company on the ORIGINAL Band of Brothers® Tour by Stephen Ambrose.

CW Marketing is delighted to announce that we have finished production on seven videos for our client, Stephen Ambrose Historical Tours.

The company was founded by America’s premier historian, Stephen E. Ambrose, who wrote the best-selling book Band of Brothers, and co-produced the epic miniseries by the same name. They offer a rich array of historical and WWII tours that are based on Dr. Ambrose’s research and led by full-time historians, who are experts in their field of study.

In a nod to his legacy, the videos have a documentary film quality about them, which adds to the impact of the videos and makes them a strong sales tool. 

Videos Convert Users to Customers and Clients

Video is a powerful way to communicate your brand story.

  • Including video on a landing page can increase conversion rates by 80%
  • 92% of mobile video consumers share videos with others
  • After watching a video, 64% of users are more likely to buy a product online
  • 50% of executives look for more information after seeing a product/service in video
  • Combining video with full-page ads boosts engagement by 22%
  • Video in an email leads to a 200-300% increase in click-through rate

Watch All Seven

Pop some popcorn and get comfy because you will want to watch everyone of these videos. They are inspiring and informative, and will make you want to travel on a tour by Stephen Ambrose Historical Tours.

Band of Brothers
Iwo Jima
The Italian Campaign
WWII in Poland and Germany
About Stephen Ambrose Historical Tours
Our Historians

Let's Talk Video

These roughly three-minute videos are of the highest quality and were produced right here in New Orleans. Take a look to see how we might help you with a similar project.

South by South Lawn: A White House Festival of Ideas, Art, and Action


We have run across a very cool opportunity for entrepreneurs and creatives in the worlds of film, art and interactive: South by South Lawn. Apparently, President Obama's trip to South by Southwest this year inspired the event, which will take place on the South Lawn of the White House on October 3, 2016. 


Per the White House website, South by South Lawn will bring together creators, innovators, and organizers who work day in and day out to improve the lives of their fellow Americans and people around the world.

In coordination with the American Film Institute, C3 Presents, the President’s Committee on Arts and Humanities, and South by Southwest, the South Lawn event will be comprised of three parts:

  • INTERACTIVE: Panel discussions throughout the day will explore topics like how to make change stick with organizers who are having an impact, as well as a discussion with influencers who are using their platforms to bring about positive change. Interactive booths will encourage attendees to engage with and learn about new technologies and innovations.
  • FILM: The film portion features the 3rd Annual White House Student Film Festival in association with its founding partner, the American Film Institute. Students in grades K-12 submitted more than 700 short films round this year's theme, The World I Want to Live In. The submissions are inspiring and we're excited to share official selections and honor young filmmakers as part of this event.
  • MUSIC: Musical performances will include well-known and emerging artists who are using their music to inspire audiences.

Nominate yourself or someone you know to attend the White House’s South by South Lawn by September 10th at 5pm by clicking here.

Got Responsive?

According to a recent study by the digital marketing resources company SmartInsights, the latest data shows that people now spend more time on their mobile device than their desktop or laptop. Need further proof of this trend? Internet giant Google announced in May of 2015 that more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

If your website doesn’t work on a smart phone or a tablet, you can bet users are leaving your site before they have time to figure out what services your company offers, how to buy your product or where to hear your band.

What to do if your website doesn’t work on a phone? Build a new website, using responsive web design, because browsing the web on a mobile device is here to stay. 

Simply put, responsive web design means that the content—web pages, calendars, booking forms, shopping carts, etc.—on your website adapts to whatever mobile device someone is using—phone, tablet, laptop, traditional desktop browser—so that it is easy to read and use and looks great. 

While your content might appear in a different order or be sized to a more “thumb-friendly” scale on a phone, what sets responsive web design apart from apps or separate mobile sites with separate URLs, is that all of your content is still available and usable, no matter what someone is trying to do or how they are viewing it.

This best-practice approach offers the most user-friendly experience, which is why all CW Marketing websites are built using responsive web design. No matter what kind of mobile device someone is viewing your website on, they will easily be able to view it without pinching, zooming and squinting.

Carrie Williamson Marketing Jumps into Video Production

On April 17, 2012, a fleet of modern warships and vessels from the United States, Great Britain, Canada and France, and three international tall ships, sailed into the Port of New Orleans for NOLA Navy Week. The seven days of events marked the first in a series of nationwide celebrations commemorating the 200th anniversary of the War of 1812.

Carrie Williamson Marketing is proud to announce that we have finished production on a fabulous corporate film for our client, MBLX, Inc., a barging and river logistics company based in New Orleans. “MBLX Salutes the U.S. Navy During NOLA Navy Week” is the company’s tribute to the U.S. Navy and the navies of our allies, that keep the world’s sea lanes and ports open, as well as their customers, who are involved everyday in international trade an commerce. MBLX was proud to be a sponsor of the commemorative events captured in this film.

David Schulingkamp, President of MBLX, Inc. said, "Carrie provided the creativity and know-how to produce all aspects of a video which intergrated a business message for customers with a sponsorship of a Military and City activity - all skillfully and artfully done in a most professional and attractive manner."

The five-minute video is of the highest quality and was shot and produced right here in New Orleans. Take a look to see how we might help you with a similar project.