According to a recent study by the digital marketing resources company SmartInsights, the latest data shows that people now spend more time on their mobile device than their desktop or laptop. Need further proof of this trend? Internet giant Google announced in May of 2015 that more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
If your website doesn’t work on a smart phone or a tablet, you can bet users are leaving your site before they have time to figure out what services your company offers, how to buy your product or where to hear your band.
What to do if your website doesn’t work on a phone? Build a new website, using responsive web design, because browsing the web on a mobile device is here to stay.
Simply put, responsive web design means that the content—web pages, calendars, booking forms, shopping carts, etc.—on your website adapts to whatever mobile device someone is using—phone, tablet, laptop, traditional desktop browser—so that it is easy to read and use and looks great.
While your content might appear in a different order or be sized to a more “thumb-friendly” scale on a phone, what sets responsive web design apart from apps or separate mobile sites with separate URLs, is that all of your content is still available and usable, no matter what someone is trying to do or how they are viewing it.
This best-practice approach offers the most user-friendly experience, which is why all CW Marketing websites are built using responsive web design. No matter what kind of mobile device someone is viewing your website on, they will easily be able to view it without pinching, zooming and squinting.