“Ideas are like pizza dough, made to be tossed around.” Anna Quindlen
PUBLIC RELATIONS - NOT YOUR GRANDMA'S PR
Creating exposure with targeted media outlets and your fan base validates your company, organization or band in a way that other marketing initiatives cannot. Whether you want to promote a new product, donor drive or album, we combine traditional and modern approaches to PR to spread your gospel via media relations, social media and word-of-mouth marketing.
Effective public relations requires a media strategy unique to each client. We really do toss around a few ideas to formulate the best campaign for you. Diligence is rewarded, which is why we prefer to work with companies, organizations and bands that need PR services on an ongoing basis or for a specific event.
- Custom list building - To maximize coverage, we create a targeted list of journalists and bloggers across all media outlets—trade, consumer, regional and national—who will be receptive to your story.
- Targeted pitches - Through traditional public relations pieces, including press releases, media alerts and op-eds, as well as more modern approaches—Twitter, Facebook and LinkedIn—we research and craft newsworthy pitches specific to each writer, blogger, radio and TV news producer, so that your message will appeal to their media outlet.
- Media relationships - We maintain relationships with reporters, bloggers and influencers.
- Events - To raise awareness for your product, service, fundraiser or new CD, we can create an event marketing campaign that includes PR, social media, word-of-mouth marketing, corporate outreach and branding.
Creating a community on Facebook, Twitter, Pinterest, Instagram, LinkedIn or in a blog is part of a smart PR strategy. But it should be used gingerly as a direct sales tool. Most importantly, it should be a place where you build loyalty for your company, organization or band by engaging people with information related to your product or service, mission or music that truly interests them.
Loyal social media followers will promote you without even asking because they love what you do. Over the fence post with their neighbor. Having a beer with a friend. At a party with a colleague. On their own social media sites.
Which leads us to word-of-mouth public relations. These creative campaigns identify your biggest fans, getting them to promote your product or service, mission or music to others in a genuinely passionate and enthusiastic way. As ideas people, we love creating word-of-mouth campaigns. Drilling down to the core of what makes your clients, customers, donors and fans tick and devising an ingenious way for them to talk about you, makes us happy.
PUBLIC RELATIONS SERVICES
- Media kits
- Press campaigns
- Social media
- Word-of-mouth PR