Services
Outsource Your Marketing
CW Marketing offers a comprehensive suite of marketing, branding, website, digital and communications services that we can can handle for your company on an ongoing basis or as needed for a specific project. You can expect a high-level of expertise for a fraction of the cost of hiring an in-house marketing director or working with a larger agency.
Marketing
Our approach to marketing is based on four principles—clarity, strategy, creativity and execution. This philosophy leads to new ideas about the best way to reach your customer, donor or fan in an ever-evolving marketplace and digital world.
Marketing strategy, plans and campaigns
Integrated communications
Communications audits
Project management
Branding and Design
We ask a lot of questions, so we can come up with fresh ideas that will lead to the most effective strategy to connect your brand with your target audience and authentically articulate who you are and what makes you stand out from your competition.
Branding: identity, logo, messaging
Brand strategy and management
Collateral: print, digital, environmental
Advertising: print, digital, social
Websites
Websites and SEO
Our websites are built from the ground up based on four pillars: messaging, design, development and SEO. The result is a digital marketing tool that reflects your brand and that will drive traffic to your new website and convert users to customers, clients, donors and fans.
Design: custom design that reflects your brand
Development: easy-to-use CMS and in-office tutorial
Content: core content for all pages, bios, testimonials
SEO: initial website Search Engine Optimization as well as ongoing services, including on and offline initiatives, measurement, analysis, strategy, execution
Digital
We can devise an innovative digital marketing plan for your company or nonprofit that will generate measurable results and best spend your money.
Collateral: digitized sales and marketing collateral
Email marketing: newsletter design, content, list management, analytics
Social Media: account management and campaigns for Facebook, LInkedIn, Twitter, Instagram, YouTube, Tik Tok
Communications
People like to receive communications in different ways. Being able to communicate your brand and story through the written word, audio and video is key to connecting with all segments of your target audience.
Copywriting: internal and external communications, advertising, website content, bios
Podcasts: branding, content strategy, scripts, production, websites
Videos: production, content strategy, scripts
